One of the ways that Amazon has stayed so successful over the years is that the company rarely rests on its laurels. Amazon has been the Internet’s top stop when doing retail shopping for quite a while and the company has only tried to strengthen that grip with a series of interesting moves this year.
Read the original hereWhether talking about doing a deals model much like Groupon, or attempting to launch a sort of Netflix for books the company is trying to grow its brand. The latest move appears to be offering the ability to pre-order PC games through the website.
It should be noted that while Amazon seems to be very serious about getting into the PC gaming market, there is stiff competition. Among the companies that Amazon will be going head to head with is EA’s Origin, Gamefly’s Direct2Drive, Gamestop and Valve’s Steam. That is a heady group to be taking on, but Amazon certainly has the muscle. Pre-ordering the games will be much like any other kind of pre-order handled on the site. Customers can use Amazon’s pre-order as a sort of layaway plan because they won’t be charged until the game is actually available to download. This means a gamer can pre-order games such as Battlefield 3 which is even more fun when using the Saitek X52 , Saints Row: The Third and Sims 3: Pets months before the games are available and then budget so they have their money available. Where Amazon will apparently attempt to set itself apart from its competitors is that it will be able to offer as much as 30 percent off on select titles according to representatives of Amazon. The company also believes that it will be able to offer special upgrades to those who pre-order. While this isn’t all that different from Steam and EA the added bonus of the discounts could put the company over the top. Another nice feature that the company plans to include is that you will not be downloading from a separate client. Everything from pre-order to purchase to download will be through Amazon. This comes in especially handy should something go wrong with your computer as you will be able to download the game again through Amazon without purchasing another license.
It should be noted that while Amazon seems to be very serious about getting into the PC gaming market, there is stiff competition. Among the companies that Amazon will be going head to head with is EA’s Origin, Gamefly’s Direct2Drive, Gamestop and Valve’s Steam. That is a heady group to be taking on, but Amazon certainly has the muscle. Pre-ordering the games will be much like any other kind of pre-order handled on the site. Customers can use Amazon’s pre-order as a sort of layaway plan because they won’t be charged until the game is actually available to download. This means a gamer can pre-order games such as Battlefield 3 which is even more fun when using the Saitek X52 , Saints Row: The Third and Sims 3: Pets months before the games are available and then budget so they have their money available. Where Amazon will apparently attempt to set itself apart from its competitors is that it will be able to offer as much as 30 percent off on select titles according to representatives of Amazon. The company also believes that it will be able to offer special upgrades to those who pre-order. While this isn’t all that different from Steam and EA the added bonus of the discounts could put the company over the top. Another nice feature that the company plans to include is that you will not be downloading from a separate client. Everything from pre-order to purchase to download will be through Amazon. This comes in especially handy should something go wrong with your computer as you will be able to download the game again through Amazon without purchasing another license.
